Browsing by Author "Kordrostami, Melika"

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    • Children’s media socialisation: parental concerns and mediation in Ira 

      Vijayalakshmi, Akshaya; Kordrostami, Melika; Laczniak, Russell N. (Taylor & Francis, 2018)
      Children’s media socialisation, parental concerns, and mediation styles have been studied mainly in the US and Europe. The present research aims to extend media socialisation theory by investigating children’s media ...

    • The impact of perceived temperature on responses to Psa Ads 

      Vijayalakshmi, Akshaya; Lin, Meng-Hsien; Kordrostami, Melika (Association for Consumer Research, 2017)
      This working paper finds that the affiliative sensations triggered through priming of warm/cold touch can increase the effectiveness of public service announcement (PSA) by increasing empathy, threat perceptions and donations ...