Browsing by Author "Koshy, A., Indian Institute of Management, Ahmedabad, India"
Now showing items 1-1 of 1
-
An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers
Soni M.J.; Koshy A. (SAGE Publications Ltd, 2016)Marketers try to influence consumers through promotional offers by restricting availability of products to a limited number of customers, a limited time period, or a specific segment, thereby creating a perception of ...