Browsing by Author "Koshy, Abraham"
Now showing items 1-20 of 82
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Acceptance/ Rejection of Gendered Brands of Androgynous Products
Verma, Radhesh C.; Biswas, Sujit Kumar (Indian Institute of Management Ahmedabad, 1993) -
Arun Ice Cream
Koshy, Abraham; Venkiteswaran, N. (2010-08-18)The case discusses the evolution and growth of a start-up entrepreneurial venture in ice cream manufacture. It examines the overall corporate strategy and the consistency or otherwise of the functional strategies pursued ... -
Brand specific associations and consumer involvement in the evaluation of brand extensions
Ganapathy, Shobha; Koshy, Abraham; Banerjee, Bibek (Indian Institute of Management Ahmedabad, 1998-12-01)Research in the area of brand extensions has focused on the themes of simple affect transfer and category based affect transfer to explain attitude towards the extension. Subsequent research stresses the importance of ... -
Brand strategy: brand extensions in the Indian context
Pantvadiya, Nachiket.; Ganpathy, P. R. (Indian Institute of Management Ahmedabad, 1993)Brands are a firms most important strategic assists as they serve as a source for sustainable competitive advantage and growth. The tool used to tap a brand for growth is an extension of its name to another product class, ... -
Can targeting work in food security programmes? a study of consumer behaviour and the fair price shop system for food in India
Gandhi, Vasant P.; Koshy, Abraham (2009-12-14)In most major subsidised food distribution programmes, targeting of benefits to the principal beneficiaries is significant problem. For India s public distribution system for foodgrains which works through an immense network ... -
Changing roles and functions of retailers: a study of retail behaviour
Anand, Vandana; Sarda, Saket (Indian Institute of Management, Ahmedabad, 1994) -
Cognitive development structure and brand choice behaviour of children
Cherian, Mary (Indian Institute of Management, 1997)This study explores the relationship between cognitive development of children and its effect on their brand choice behavior in the Indian context. The study also looks into the influence of demographic and media variables ... -
Commodity brands: a study of Buyer's perceptions about product attributes
Sadh, Ashish (Indian Institute of Management, Ahmedabad, 2000-03-22) -
Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market
Kureshi, Sonal; Sood, Vandana; Koshy, Abraham (2009-08-03)Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue ... -
Consumer evaluation of brand extensions: the process, and moderating role of involvement
Ganapathy, Shobha (1998)Brand extension is the strategy of using a well-established brand name to enter a different product category. Consumers1 evaluation of a brand extension is primarily suggested to be a function of brand affect (attitude ... -
Dainik Jagran
Sinha, Piyush Kumar; Koshy, Abraham (2010-08-24) -
Dainik Jagran (A): Towards a New Direction
Sinha, Piyush Kumar; Koshy, Abraham; Singh, Anuj (2010-09-01)Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ... -
Determinants of B2B salesperson’s performance: a review and synthesis of literature
Singh, Ramendra; Koshy, Abraham (2010-01-15)Review articles on B2B salespersons’ performance in the recent past have been limited. This paper seeks to provide a review, focusing on the conceptualizations of the salespersons’ performance construct, and its determinants, ... -
Dettol: Brand Extension Decisions
Koshy, Abraham; Kureshi, Sonal (2010-08-31) -
Does salesperson’s customer orientation create value in B2B relationships? empirical evidence from India
Singh, Ramendra; Koshy, Abraham (2011-05-04)Although value creation in business relationships has taken an important position in the literature, yet scant attention has been paid to the precise nature of creation or destruction of value in b2b customer-oriented selling. ... -
Effect of sales promotion on perception of brand equity
Zacharias, Siby (Indian Institute of Management, Ahmedabad, 2001-03)Sales promotions are the temporary short-term incentives targeted at the trade and / or end consumers. Sales promotions are designed to induce higher trial rate, to buy more quantity, prepone purchase or to buy more ... -
Effects of price discrepancies, referents for comparison and prior trust in seller on buyers perceptions of price unfairness, subsequent trust and purchase intention
Tripathi, Sanjeev (2010)In purchase situations, buyers frequently make comparisons with reference transactions are used as a standard against which the observed purchase price of a product is evaluated. However prices in the market place vary and ... -
An empirical analysis of different types of consumer promotions in Indian market
Jha-Dang, Priya; Koshy, Abraham; Sharma, Dinesh (2005-10-27)An empirical analysis of different types of consumer promotions in Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, buy-more-and-save ... -
An Empirical View of the Different Types of Consumer Promotions in India
Jha-Dang, Priya; Koshy, Abraham (2009-09-05)The paper provides an empirical view of the range of promotions launched in the Indian market place from 1996 to 2003. The different promotions include free gift offers, price offs, extra product offers, exchange offers, ... -
FoodWorld (A): Market Entry Strategy
Koshy, Abraham; Raghuram, G.; Banerjee, Bibek (2010-08-18)RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, ...