Browsing by Author "Kota, Ankith"
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Analyzing Indian consumers attitudes and their intention to purchase online luxury items By: Kumar, Gudipati Madan
Kumar, Gudipati Madan; Kota, Ankith (Indian Institute of Management Ahmedabad, 2022)The wealth trends of the world are constantly changing and this proves to be a challenge to the luxury brands. Earlier, the brands followed a fixed marketing strategy for all the customers which helped them to increase ...