Browsing by Author "Kothari, Dhwani"

Now showing items 1-3 of 3

    • Dettol: Managing Brand Extensions 

      Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani (2010-09-02)
      This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was ...

    • Dettol: managing brand extensions 

      Jaiswal, Anand Kumar; Shrivastava, Arpita; Kothari, Dhwani (2009)
      “What next?” pondered Vishal Khannaa, General Manager (Marketing), Reckitt Benckiser India Limited (RBIL), as he sat gazing at the Boston Consulting Group (BCG) matrix of Dettol brand extensions (Exhibit 1). It was ...

    • Note on Brand Extensions 

      Jaiswal, Anand Kumar; Srivastava, Arpita; Kothari, Dhwani (2010-09-06)