Browsing by Author "Kothari, Yash"
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Understanding the market potential for weekend gateways (One Day Picnic Places), conceptualizing the experience and crafting a strategy for such businesses.
Tiwari, Ridhima; Kothari, Yash; Shaha, Pritam Bharat (Indian Institute of Management Ahmedabad, 2022-12)In today’s modern world, time is a constraint, and everyone is looking for a short break for relaxation and rejuvenation, for spending quality time with the near ones. After a hectic work week, we often think to escape ...