Browsing by Author "Koul, S."
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Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigation
Sinha, Piyush Kumar; Koul, S.; Mishra, H. G. (Sage Publications India Pvt. Ltd, 2016)Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ...