Browsing by Author "Krishna, Rajneesh"
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Children in a Kirana store: building as case for retail communication
Anuradha, M.; Sinha, Piyush Kumar; Krishna, Rajneesh (2003-10-20)This paper looks at child-retail communication interaction at the Kirana store, the Indian version of the US ‘mom and pop’ retail outlet, in New Delhi. The methodologies for data collection were the non-participatory ...