Browsing by Author "Kulkrani, Vaibhavi"

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    • Influence of memes 

      Taluka, Archit; Maru, Aishwarya Mahendra (Indian Institute of Management Ahmedabad, 2020)
      The term “meme” was coined by Richard Dawkins in his book, “The Selfish Gene” in 1976. Oxford Languages describes the term as “an element of a culture or system of behaviour passed from one individual to another by imitation ...