Browsing by Author "Kumar, Ankit"

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    • Marketing strategy for launching non-alcoholic beer in India 

      Kumar, Ankit (Indian Institute of Management Ahmedabad, 2017)
      Anheuser Busch InBev is the world’s largest producer of beer (28.4% global market share in the beer market) and over the years has moved ahead of PepsiCo and The Coca-Cola Company in operating income. The company’s vehicle ...

    • Policy implication of menstrual leaves: towards creating women-ready workplaces an 

      Kumar, Puneet; Kumar, Ankit (Indian Institute of Management Ahmedabad, 2023-08-23)
      Over the past few years, there has been an increased period-awareness and more widespread education. The government and numerous civil society organizations have made numerous attempts over the past decade to increase ...