Browsing by Author "Kumar, Atul"
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Analysis of consumer feedback on brands in social media space: A market-wise comparison
Kumar, Atul; Anand, Sandip; Kumar, Ibha (Indian Institute of Management, Ahmedabad, 2013)Consumer voice on social media is becoming vital for organizations. Kotler (2011) classifies the benefits consumers derive from a brand as functional (physical benefits, M1), emotional (psychological benefits, M2), and ... -
Inaltus: Comprehensive project report
Kumar, Atul; Sarkar, Subhashish (Indian Institute of Management Ahmedabad, 2001) -
Individual choice decisions for joint consumption in close relationships: the roles of attachment security and relationship power
Kumar, Atul (Indian Institute of Management Ahmedabad, 2021-07-30)Consumers are part of multiple relationships which directly or indirectly influence their consumption decisions. We examine a set of consumer decisions in close relationships where they face the conflict of choosing ...