Browsing by Author "Kumar, Bipul"
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Broadening the concept of sustainability and measuring its impact on firm’s performance
Kumar, Bipul (Indian institute of management Ahmedabad, 2014)The consumer environmentalism has grown significantly due to issues triggered by environmental disasters, protests by activists, and environmental education (Mclntosh, 1991; Straughan & Roberts, 1999; Chen, 2010). The ... -
Broadening the concept of sustainability and measuring its impact on firm’s performance
Kumar, Bipul; Sinha, P. K.; Shukla, P. R.; Abhishek (2013-11-26)There is an enhanced awareness among the firms regarding the impact of their marketing and business activities on the environment and society largely due to consumer education, the role of activists and aftermath of some ... -
Theory of Planned Behaviour Approach to Understand the Purchasing Behaviour for Environmentally Sustainable Products
Kumar, Bipul (2013-11-25)This study examines the purchasing behaviour for environmentally sustainable products using the framework of the Theory of Planned Behaviour. It investigates the determinants of the purchase intention for environmentally ...