Browsing by Author "Kumar, Deori Adarsh"
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Perception of luxury across generations
Kumar, Deori Adarsh; V., Mahroof; Tomar, Nitisha; Rungta, Payal (Indian Institute of Management Ahmedabad, 2016)The perception of luxury has been related to high price and exclusivity since ages. This project aims to understand the perception of luxury goods and services across Gen X, Y and Z generations. The scope of the project ...