Browsing by Author "Kumar, Mohan Nanda"
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Understanding the variation in engagement levels in cause based marketing campaigns with respect to different type of advertisements
Raja, Md Ramiz; Kumar, Mohan Nanda (Indian Institute of Management Ahmedabad, 2022)In today’s competitive market, it is becoming increasingly important for the firms to devise new ways of marketing to capture the attention of the customers and further the objectives of the company. However, creation of ...