Browsing by Author "Kumar, Pratyush"

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    • Evolution of the entertainment ecosystem in India and challenges ahead 

      Kumar, Abhishek; Kumar, Pratyush (Indian Institute of Management Ahmedabad, 2020)
      OTT platforms have been experiencing significant growth in last decade worldwide. OTT platforms have become a part of consumer life by replacing conventional entertainment sources. In recent years, India has become an ...

    • Evolution of the entertainment ecosystem in India and challenges ahead 

      Kumar, Abhishek; Kumar, Pratyush (Indian Institute of Management Ahmedabad, 2020)
      OTT platforms have been experiencing significant growth in last decade worldwide. OTT platforms have become a part of consumer life by replacing conventional entertainment sources. In recent years, India has become an ...