Browsing by Author "Kumar, Sujit"
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Interactive entertainment against home entertainment
Shahi, Dishant (Indian Institute of Management Ahmedabad, 2020)The last decade has witnessed a paradigm shift in the entertainment sector, GTA 5 the flagship title of Rockstar games a Santa Monica based studio launched in 2013 was awarded the highest grossing entertainment product of ... -
Study of quality aspects of packaged food industry in the context of ban and recall of Maggi noodles from the Indian market
Rout, Debashis; Kumar, Sujit; Tiwary, Swati (Indian Institute of Management Ahmedabad, 2016)