Browsing by Author "Kumari, Heenal"
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Pink predation- analyzing perception of pink tax among youth consumers in India
Kumari, Heenal; Kaul, Sakshi (Indian Institute of Management Ahmedabad, 2022)Blue for men, pink for women, as the cliché goes. Social norms permeate our lives. Not only do they dictate what colours are representative of which gender, but they also insinuate how the prices of the same or similar ...