Browsing by Author "Kunta, Siddhartha Kumar"
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Non-grain pricing: a behavioural study through prospect theory perspective
K., Praveena M S; Kovvuru, Sai Deepthi; Kunta, Siddhartha Kumar (Indian Institute of Management Ahmedabad, 2016)E-market place is the arena where pricing has an important role as the customer buying behaviour is dynamic. In the Indian market, especially, as more people join the online purchasing cohort, buyer behavior is evolving ... -
Sectoral Studies to Identify Emerging Investment Opportunities in Next Generation Classifieds Start-Ups
Deepti, G Sameera Sree; K, Praveena M S; Kunta, Siddhartha Kumar (Indian Institute of Management Ahmedabad, 2016)