Browsing by Author "Kuppili, Abhishek"
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How can Predictive Analytics help E-Retailers?
Kuppili, Abhishek; Dacha, Kalyani (Indian Institute of Management, Ahmedabad, 2015)The rapid emergence of e-commerce sites has made the web-space an exciting and interactive business platform for producers, marketers and consumers. In their quest for increasing their share of customers’ wallets, online ...