Browsing by Author "Kureshi, Sonal"
Now showing items 1-15 of 15
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Britannia Khao World Cup Jao (A)
Vyas, Preeta H.; Kureshi, Sonal (2010-08-19)The case describes a contest launched by Britannia Industries Limited during the World Cup 1999. It gives a brief background about the company and it’s overall marketing strategy, promotions planned by other companies ... -
Britannia Khao World Cup Jao (B)
Vyas, Preeta H.; Kureshi, Sonal (2010-08-19) -
Cause related marketing - an Indian overview
Kureshi, Sonal; Thomas, Sujo (Indian Institute of Management, Ahmedabad, 2014)The Indian market has witnessed all types of organizations ranging from national to multinational to regional as well as local adopting cause related marketing (CRM) practice since the late nineties. They started partnering ... -
The challenge of net based promotions
Kureshi, Sonal; Vyas, Preeta H. (2003-07-19) -
Cigarette and liquor advertising in India an exploratory study
Mukhopadhyay, Sipra; Kureshi, Sonal (2010-03-24)The study examined cigarette and liquor ads in the print media in the context of consumer behaviour and legal/ethical issues. Subjects were drawn from three distinct segments, the vulnerable segment comprising of boys from ... -
Comprehensive Analysis of Exclusive Brand Store Customer in Indian Market
Kureshi, Sonal; Sood, Vandana; Koshy, Abraham (2009-08-03)Segmentation classifies customers into groups which enables the retailers identify their target segment and provide the desired value. This paper is an attempt to group the customers and generate a profile of the revenue ... -
Dettol: Brand Extension Decisions
Koshy, Abraham; Kureshi, Sonal (2010-08-31) -
Indian gamers' recall, recognition, and perceptions of in‐game placements
Kureshi, Sonal; Sood, Vandana (2009-05-03)Purpose – The purpose of this paper is to examine the effect of in-game placements on the explicit memory of Indian gamers and understand their attitude towards this form of communication. It attempts to find out whether ... -
Intention to participate in cause related marketing: influence of cause
Kureshi, Sonal; Thomas, Sujo (Indian Institute of Management Ahmedabad, 2016-03)The most widely accepted definition for CRM is provided by Varadarajan and Menon (1988) and it defines CRM as “a process of formulating and implementing marketing activities that are characterized by an offer from the firm ... -
Practices, pre-options and avenues of net-based promotions
Kureshi, Sonal; Vyas, Preeta H. (2005-10-27) -
Proceedings of the International Conference on Marketing Paradigms for Emerging Economics
Koshy, Abraham; Sinha, Piyush Kumar; Kureshi, Sonal; Sood, Vandana (2010-06-07) -
Spices Board of India: Market Opportunity Analyses for Branded Spices in the Retail Segment in the US Market
Koshy, Abraham; Kureshi, Sonal (2010-08-31) -
Trends in sales promotion literature
Kureshi, Sonal; Vyas, Preeta (2010-07-27)The objective of this study is to gain an insight into the trends of sales promotion literature published over 25 years. Data from 9 well-known foreign journals has been analyzed to provide a classification of framework, ... -
TrustMe Bank
Kureshi, Sonal; Sood, Vandana (2011-05-06) -
TrustMe Bank. (Teaching Note)
Kureshi, Sonal; Sood, Vandana (2011-05-06)