Browsing by Author "Laczniak R."

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Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents' Social Media Use and Empowerment

Lin M.-H.; Vijayalakshmi A.; Laczniak R. (Frontiers Media S.A., 2019)

Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social ...