Browsing by Author "Ladi, Anupam Suryakant"
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Electronic word-of-mouth (e-WOM)- a literature review
Ladi, Anupam Suryakant; Roshan, Muhammed (Indian Institute of Management Ahmedabad, 2021-09-07)With the boom of smartphones coupled with ease of internet access, there has been a large number of aggregator businesses that have emerged to capitalise on it, helping bridge the gap between customers and manufacturers ...