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    • Marketing of Hollywood movies dubbed in regional languages in India 

      Goutham, Nagarapu Sai; Siddhartha, Sanapathi Sai; Lakkimsetti, Maithri (Indian Institute of Management Ahmedabad, 2016)
      Currently, the dubbed movie market is experiencing rapid growth. With rising internet penetration and income levels, consumers are being bombarded with lots of promotions. In spite of this, the promotion plans of dubbed ...