Browsing by Author "Lalitendu, Panda"
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Study of competitive strategies in distribution of health beverage products in Ahmedabad Metropolit Market
Dua, Anil K.; Lalitendu, Panda (Indian Institute of Management (Ahmedabad), 1989)The study deals with the distribution practices of four malted food drinks (MFD) companies in the Ahmedabad market. The companies are HMM Limited; Hindustan Cocoa Products Limited; Gujarat Cooperative Milk Marketing ...