Browsing by Author "Landau, C."
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Business model adaptation for emerging markets: a case study of a German automobile manufacturer in India
Karna, Amit; Landau, C.; Sailer, M. (Blackwell Publishing Ltd, 2016)Emerging markets offer a wide range of opportunities for firms from developed markets, especially in terms of high growth potential. However, business models that enable firms to achieve competitive advantage in their home ... -
Institutional leverage capability: creating and using institutional advantages for internationalization
Karna, Amit; Landau, C.; Richter, A.; Uhlenbruck, K. (Wiley-Blackwell Publishing Ltd, 2016)Plain language summary: Home country institutions, for instance chambers of commerce and educational systems, can support firms' efforts to expand into foreign markets. However, only some firms utilize this support and ...