Browsing by Author "Lawrence Allwyn, Russel"
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How technology is changing the way luxury brands operate
Lawrence Allwyn, Russel; Arora, Prateek (Indian Institute of Management Ahmedabad, 2022)Technology is rapidly shaping the luxury retail landscape, transforming the ways brands reach out to customers and how customers interact with the brands. In the present-day scenario, the luxury brand world is increasingly ...