Browsing by Author "Leung, Alvin Chung Man "
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Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
Tarafdar, Pratik; Leung, Alvin Chung Man ; Yue, Wei Thoo; Bose, Indranil (Elsevier, 2024-04)Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ...