Browsing by Author "M., Loganathan"
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Understanding the power of digital initiative to build a world-class brand for OnePlus
Mehta, Sankalp; M., Loganathan; Pal, Satyaveer (Indian Institute of Management Ahmedabad, 2019)The study goes through all the initiatives like the invite system designed out of necessity. The initial target was to sell 50,000 devises, and they managed to sell over a million! The hype that they were able to creativity ...