Browsing by Author "Meena, Rahul"
Now showing items 1-3 of 3
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Menstrual hygiene – shattering the social stigma
Jog, Devashish; Meena, Rahul (Indian Institute of Management Ahmedabad, 2023-08-14)Menstruation is a hypersensitive issue with a prevalent social stigma in the so called Modern India. A natural bodily process involving severe pain that should be prudently handled to avoid health hazards is considered ... -
Playing with consumer emotion
Meena, Rahul; Kapoor, Anuj (Financial Express, 2022-11-30) -
Umbrella branding – a disruption in true sense?
Meena, Rahul; Mehta, Urvi (Indian Institute of Management Ahmedabad, 2022)The competitive and dynamic world of today has forced businesses to pay a greater heed to consumer brand perceptions and buying behaviour. Marketing efforts of companies are greatly focused towards creating long lasting ...