Browsing by Author "Mehta, Bijal"

Now showing items 1-4 of 4

    • Classification of empirical work on sales promotion: a synthesis for managerial decision making 

      Vyas, Preeta; Mehta, Bijal (2010-07-22)
      Sales Promotion activities have gained strategic focus as markets are getting complex and competitive. Key managerial concerns in this area are budget allocation across elements of promotions as well as trade vis. ...

    • Reliance Infocom 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-27)

    • Reliance Infocomm - Reliance India Mobile (RIM) 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-31)
      The case focuses on the challenge faced by Reliance Infocomm, a part of the Reliance Group on how best to promote its Reliance India Mobile brand of telecom service to the Indian consumer. With competition from other ...

    • Shopper' s Stop : The One Stop Shopping Experience 

      Vyas, Preeta H.; Mehta, Bijal (2010-08-30)
      The case focuses on the challenge faced by Eureka Advertising Agency, about to pitch for a national advertising campaign for Shopper’s Stop, a leading departmental store chain across India. The emphasis is on how best to ...