Browsing by Author "Mehta, S. C."
Now showing items 1-3 of 3
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A Consumer study of law induced behaviour and attitude change: the case of safety helmets
Chhabra, Harwant Singh (1983)In the past decade, marketing has increasingly entered beyond the regime of traditional business studies. Using the concepts drawn from the field of consumer behaviour and other behavioural sciences, marketing has the ... -
Impact of product on the life styles of its consumers: the case of domestic liquefied petroleum gas
Arora, Ashok Pratap (1980)Many of the impacts which marketing actions create on the environment transcend the typical marketers’ interests. These impacts are are being only recently recognized under the banner of ‘Macro-marketing’. There has been, ... -
Managing the technology purchase decision process in the Indian public sector
Pandya, Anil (1982)This thesis attempted to structure precisely the decision process in ten technology purchase decisions made between 1969-80 in one petrochemical industry in the Indian public sector. Based on literature from Technology ...