Browsing by Author "Mishra, Aishwarya"
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Devising a b2c expansion strategy of ground filter coffee for existing coffee sellers in tier 1 cities of North India
Mishra, Aishwarya; Wadhwa, Karan; Kathuria, Nishima (Indian Institute of Management Ahmedabad, 2020)Coffee, a very important plantation crop in India, is mainly cultivated in Karnataka, Kerala and Tamil Nadu while non-traditional cultivation of coffee is carried out in Andhra Pradesh, Orissa, and some parts of North East ... -
Identification of causes for low performance of Indian cotton yarn in international markets and its mitigation
Mishra, Aishwarya (Indian Institute of Management Ahmedabad, 2020)Amidst all the agricultural and economic growth in the country, Trading continues to act as one of the major streams for the generation of foreign exchange for the textile processing and manufacturing sectors. India has ...