Browsing by Author "Mishra, Hari Govind"
Now showing items 1-12 of 12
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Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation
Koul, Surabhi; Sinha, Piyush Kumar; Mishra, Hari Govind (SAGE PUBLICATIONS LTD, 2016)Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ... -
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Indianjournals.com, 2014)The study provides a strong evidence of the relationship between buying traits, perceived risk, and buying emotions. It substantiate arousal and pleasure and dominance have significant relationship with impulsive buying ... -
Buying impulsive trait: an effective moderator for shopping emotions and perceived risk
Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi; Singh, Sarabjot (Indian Institute of Management, Ahmedabad, 2014)The study provides an evidence of the relationship between buying traits, perceived risk and buying emotions. The study also indicates that the three emotional states of arousal and pleasure and dominance have significant ... -
Customer dependence and customer loyalty in traditional and modern format stores
Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind (Emerald Group Publishing Ltd., 2017)Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ... -
Dominance of affective over cognitive customer satisfaction in satisfaction-loyalty relationship in service encounters
Sinha, Piyush Kumar; Mishra, Hari Govind; Kaul, Surabhi (Indian Institute of Management, Ahmedabad, 2014)The paper reports on a study which aims to understand the role of cognitive and affective components of customer satisfaction in service encounters. The paper is structured to explore a brief synthesis of the extant ... -
The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, Piyush Kumar; Singh, Sarabjot (Inderscience Enterprises Ltd., 2014)The paper aims to understand the relation of customer relationship management (CRM) stages on the belief about sustainable performance, along with brand images and values as moderating factors and covariates. CRM stages ... -
Impact of consumer social responsibility and brand social responsibility image on brand loyalty
Sinha, Piyush Kumar; Mishra, Hari Govind; Singh, Sarabjot (Indian Institute of Management, Ahmedabad, 2014)The present paper focus on ITC notebook and try to understand consumer social responsibility for cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand ... -
Impact of customer dependency in buyer–seller relationship: a case of small retailers
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Indianjournals.com, 2014)Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ... -
Impact of Store atmospherics on customer behavior: influence of response moderators
Mishra, Hari Govind; Sinha, Piyush Kumar; Surabhi, Koul (Serialspublications.com, 2014)This study aims to explore the theme of creating and managing the store atmosphere of exclusive stores from a customer's point of view. The findings from the study indicate that store atmospheric factors have a significant ... -
Prathista industries limited: a rural initiative
Mishra, Hari Govind; Sinha, Piyush Kumar; Koul, Surabhi (SMS Journal of Entrepreneurship and Innovation, 2014) -
Shopping habits and decision making styles of mall customers
Singh, Sarbjot; Sinha, Piyush Kumar; Mishra, Hari Govind (Faculty of Management Studies, Banaras Hindu University, 2014) -
Small retailer’s merchandise decision making: A grounded theory approach
Sinha, Piyush Kumar; Mishra, Hari Govind; Koul, Surabhi (Indian Institute of Management Ahmedabad, 2016-05-16)This study is focused on small retail stores of Jammu province of J&K and examines the relationship between retailer’s perceptions of the trading area and their assortment policy decisions and their reported performance ...