Browsing by Author "Mishra, Prachet"

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    • Digital Marketing in Metaverse 

      Dash, Saswat; Mishra, Prachet (Indian Institute of Management Ahmedabad, 2022)
      Within the realm of digital marketing, one strategy that has garnered a lot of interest is the metaverse marketing. People are likely to spend more time in the metaverse, interact with brands inside it, and even buy virtual ...

    • The use of networks in the strategic deployment of HRM systems in early-stage start-ups 

      Pernapati, Mahesh Kumar; Mishra, Prachet (Indian Institute of Management Ahmedabad, 2023-09-25)
      The primary goal of the research was to gain an understanding of the role that various networks play in the establishment of early-stage firms as well as the hiring processes involved in those startups. The research papers ...