Browsing by Author "Mishra, Pranjal"
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Evolution of the culture of stand-up comedy in India and identifying business opportunities / alternative models for the future
Poricha, Arunima; Mishra, Pranjal; Ramachandran, Sandeep (Indian Institute of Management Ahmedabad, 2018)The evolution of stand-up comedy over the past decade has been phenomenal. As it stands today, the Indian Stand-up industry is ~30 Cr INR strong1 and growing at an estimated rate of 25%. With more and more Indians hopping ...