Browsing by Author "Mishra, Sourav"
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Impact of social media on political campaigns with a special emphasis on Indian political scenario
Sapra, Oshin; Mishra, Sourav (Indian Institute of Management Ahmedabad, 2021-09-07)During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a ... -
Influencers in social media marketing and future of the industry
Jha, Kislay; Mishra, Sourav (Indian Institute of Management Ahmedabad, 2021-12-14)The roadmap from introductory to growth phase will majorly depend on two major factors: Product Update and Marketing. Product update will be done with the help of constant feedback from customers, along with the collected ...