Browsing by Author "Mishra, Sumit K."
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Branded commodities in the Indian market scope and potential
Manral, Madhu; Mishra, Sumit K. (Indian Institute of Management Ahmedabad, 1999)Introduction ' The commodity market in India today is largely unbranded and unorganized. However with the increasing alliance of the middle class and changing socioeconomic pattern, changes are coming in with a number ...