Browsing by Author "Mishra, Varun"

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    • A study of the hidden costs involved in commercial surrogacy arrangements 

      Singh, Maheep; Mishra, Varun (Indian Institute of Management Ahmedabad, 2016)
      The current paper starts out by describing the emotional construct of childbirth and the importance of biological ownership of a progeny. It develops arguments both in favor and against the notion of sharing genetic ...

    • A study of the impact of brand logos on the consumer psyche 

      Mishra, Varun (Indian Institute of Management Ahmedabad, 2016)
      Brand Logos’ content and meaning conveyance journey starts from the designer’s end and ends at consumers. The inherent conundrum here being that the design elements such as the representativeness of the logo and the ...