Browsing by Author "Mishra A."
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eWOM: Extant Research Review and Future Research Avenues
Mishra A.; Satish S.M. (SAGE Publications Ltd, 2016)Word-of-mouth (WOM) communication is widely accepted as a critical factor in building marketing strategies and communications. Invention of the Internet and proliferation of social media have added a new electronic dimension ... -
When the Big One Came: A Natural Experiment on Demand Shock and Market Structure in India's Influenza Vaccine Markets
Adbi A.; Chatterjee C.; Drev M.; Mishra A. (Wiley-Blackwell, 2019)This study examines the relationship between exogenous demand shock and market structure in India's influenza vaccine markets. Using a novel dataset of detailed purchasing information for vaccines in India, and exploiting ...