Browsing by Author "Modi, Vibhu"
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Review Helpfulness: a comprehensive evaluation of the attributes of user feedback enhancing helpfulness
Kumar, Rishu; Modi, Vibhu; Sagar, Venkata (Indian Institute of Management Ahmedabad, 2017)Customer reviews form an important portion of online purchases. With the growing E-commerce industry, customers have turned towards a more informed buying decision process and product reviews have served as a major factor ...