Browsing by Author "Mody, Bella"
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Action television
Shingi, P. M.; Mody, Bella (1974-01-03) -
The communication effects gap: a fields experiment on television and agricultural ignorance in India
Shingi, P. M.; Mody, Bella (2010-03-14)This paper attempts to interpret a part of the findings of a communication experiment carried out in India in the light of the communication effects gap hypothesis. Recent research in the U.S. mainly concentrated around ...