Browsing by Author "Mohapatra, Saumya Suman"
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A study on factors affecting the conversion of Spotify’s free users into paid customers in India.
Sanket; Mohapatra, Saumya Suman (Indian Institute of Management Ahmedabad, 2023-08-08)This paper intends to delve further into depths of the user behaviour to study the conversion of free users into paid customers on the platform. A study conducted at Copenhagen Business School (Charlotte Lejre) highlighted ...