Browsing by Author "Monga, Ashwani"
Now showing items 1-2 of 2
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Developing positioning strategies for Kelogg's corn falkes and basmati falkes
Monga, Ashwani; Mahajan, Vishal (Indian Institute of Management, Ahmedabad, 1997) -
Measuring the dimensions of brand knowledge and finding their relationship with reservation price
Monga, Ashwani; Mahajan, Vishal (Indian Institute of Management, Ahmedabad, 1997)