Browsing by Author "Moorthy, Janakiraman"
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Client-orientation in new product development: a case of biotechnological agri-input
Moorthy, Janakiraman (1995)Evaluation of agricultural technology development and review of commercial product development revealed that only a small percentage of the new products have succeeded in the market. For instance, the numbers of varieties ... -
A framework for analysing-consumer orientation of biotechnologist
Moorthy, Janakiraman (2010-03-26)Analysis of the reasons for product success or failure showed that the major factor was a poor understanding of consumer needs by the people involved in the product development. In other words lack of consumer orientation ...