Browsing by Author "More, Kalyani"
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To develop business model canvas for a stationery brand offering designer diaries and journals, handcrafted by local Indian artists
More, Kalyani (Indian Institute of Management Ahmedabad, 2017)‘Stationery’ refers to material used for formal or personal correspondence. The Indian stationery market is dominated by the low-end commoditized products. While there has been seen a rising demand for uniqueness in this ...