Browsing by Author "Motihar, Surabhi"
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Consumer promotion schemes - some Indian case studies
Bikhchandani, Sanjeev; Motihar, Surabhi (Indian Institute of Management (Ahmedabad), 1988)The objective of the study is to gain an insight into promotion - concepts, planning , administration and actual case histories with a view to deriving certain generalizations regarding the critical success factors in ...