Browsing by Author "Mukherjee, Agniv"
Now showing items 1-1 of 1
-
Study of factors influencing consumer purchasing behaviour for healthy food products
Mukherjee, Agniv; Mazumder, Sayon (Indian Institute of Management Ahmedabad, 2020)Organic food is growing rapidly and currently about 160 countries and 1.8 million people practise organic agriculture. (Kilcher). The major reason for growth in consumption of organic foods is the growing commercialization ...