Browsing by Author "Mukherjee, Avinandan"
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Distribution strategies and performance: a cross-national comparison of the automobile industry
Mukherjee, Avinandan (1999)This research focused on a crossed-national comparison of distribution of passenger car manufacturers and dealers, and resultant performance in channels of distribution. The comparison was conducted between a typical ... -
Empirical investigation into the effects of country of origin on consumer product preference in India
Mukherjee, Avinandan (2010-03-28)The objective of this paper is to understand the effect of country of origin on consumers in India in their preference for products. The paper looks at two distinct effects of country of origin ~ foreign brands made in ... -
Identification of best practices: a study of passenger car dealers in India
Mukherjee, Avinandan; Sastry, Trilochan (2009-12-16)Automobile manufacturers and car dealers entering fast growing, emerging markets often face several crucial decisions. A key question in this context is: what are the characteristics of an efficient dealer? In this paper, ... -
Recurring Images of a Brand
Mukhopadhyay, Soumya; Mukherjee, Avinandan (2010-07-14) -
Some aspects of internationalization by larger Indian firms: from ten case studies
Chaudhuri, Shekhar; Shah, Nayana; Mukherjee, Avinandan (2010-03-28)The success of India s recent economic reform programme hinges crucially, among other things, on the level of internationalization of Indian firms. However, in the global market, Indian products rank low on critical factors ...