Browsing by Author "Mukherjee, Sumitava"
Now showing items 1-6 of 6
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Is loss-aversion magnitude-dependent? measuring prospective affective judgments regarding gains and losses
Sahay, Arvind; Mukherjee, Sumitava; Pammi, V. S. Chandrasekhar; Srinivasan, Narayanan (Society for Judgment and Decision making, 2017)Prospect Theory proposed that the (dis)utility of losses is always more than gains due to a phenomena called ‘loss-aversion’, a result obtained in multiple later studies over the years. However, some researchers found ... -
Nocebo effects from negative product information: when information hurts, paying money could heal
Mukherjee, Sumitava; Sahay, Arvind (Emerald, 2018)Purpose–This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (noceboeffects), and to understand how price levels impact such judgments.Design/meth ... -
Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: towards a new form of management strategy for corporate social spending
Sahay, Arvind; Mukherjee, Sumitava (Springer India, 2016)A prosocial bonus is money given to people with a condition that the amount needs to be spent on others. This article suggests a new way of implementing corporate social spending by involving ‘prosocial bonuses’. Such a ... -
Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models
Sahay, Arvind; Mukherjee, Sumitava; Dewani, Prem Prakash (Emerald Group Publishing Limited, 2015)The purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the weighted-additive and the reference-dependent ... -
Simultaneous evaluation of pro-self and prosocial bonus schemes: implications for newer management policies towards social betterment
Mukherjee, Sumitava; Sahay, Arvind (Indian Institute of Management, Ahmedabad, 2014)Prosocial bonuses are incentive schemes where people get bonus money to spend on social causes or colleagues that can potentially improve functioning and satisfaction. It is not yet clear how people would evaluate and ... -
Weighted-additive versus reference-dependent models of bundle evaluation: evidence from discount framing on product bundles with surcharges
Sahay, Arvind; Mukherjee, Sumitava (Indian Institute of Management, Ahmedabad, 2014)Attractiveness of product bundles largely depends on how prices are framed. There is considerable disagreement among two contemporary models that posit how product bundles with discounts are evaluated. According to the ...