Browsing by Author "Mukhopadhyay, Partha"
Now showing items 1-3 of 3
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An Arrested Virtuous Circle? Higher Education and High-Tech Industries in India
Basant, Rakesh; Mukhopadhyay, Partha (2011-05-26)This paper provides a brief but comprehensive overview of linkages between higher education and the high-tech sector and study the major linkages in India. It finds that the links outside of the labour market are weak. ... -
Stranded costs - possibility, causes and means of recovery
Singh, Sandeep; Gupta, Vishal (Indian Institute of Management Ahmedabad, 2004) -
Study of consumers' psychological response to promotion based on mental accounting principles
Dang, Priya Jha (2005)As industry expenditure on sales promotion has grown, an increasing amount of academic research has focused on the impact of promotions on consumer behavior. The substantial body of literature on promotions is composed of ...