Browsing by Author "Mukhopadhyay, Partha"
Basant, Rakesh; Mukhopadhyay, Partha (2011-05-26)This paper provides a brief but comprehensive overview of linkages between higher education and the high-tech sector and study the major linkages in India. It finds that the links outside of the labour market are weak. ...
Singh, Sandeep; Gupta, Vishal (Indian Institute of Management Ahmedabad, 2004)
Dang, Priya Jha (2005)As industry expenditure on sales promotion has grown, an increasing amount of academic research has focused on the impact of promotions on consumer behavior. The substantial body of literature on promotions is composed of ...